Its me again from Canada, and I was just wondering if it possible to get into the business when a company has a monopoly on billboards. Pattison Outdoor seems to be in every city and everywhere in those cities. The city I live in only has 2 companies operating in it (Pattison and CBS). Is it Possible to get into the market in this situation ?
Yes. The people to be scared of are small independents. Big companies are, by nature, slow to respond and not that aggressive in finding new locations.
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