Finding Sponsor for Building Wrap?!


#1

I work for the owner of a luxury condo in Royal Oak, MI. We have a festival moving to our city that anticipates 450k ppl and we would like to find someone to advertise on our approx. 200ft bldg for a week before and during the event. How do I even begin to find someone who may be interested?

THANKS!!!

~Erika


#2

Erika,

To do it legally, you’ll have to get a permit for the billboard. Then you’ll need to find someone who can install it – so you know for a fact that it can be done. Are you aware that it costs about $4,000 to install the necessary hooks to attach a vinyl to a wall? Otherwise, you better come up with a plan to temporarily install it by attaching it to something else, like a balcony. But you’ll not be able to do a large vinyl if you are just loosely attaching it (it will blow off). And then you’ll have to put together a media kit and hit advertisers. And then you’ll have to manage getting their design printed and installed.

Nobody said the outdoor business was easy.


#3

Thanks so much Frank…We are aware of the cost, but would you recommend I partner with an advertising agency? I would have no idea where to start with a media kit & approaching/finding advertisers. Can I just call an agency and let them know what we are looking for?

Thanks again!

~Erika