You need to build a complete package on this sign. It needs to include photos, a copy of the ground lease, the permits, all other pertinent information. Then get that package to every other operator in that market. Nobody is going to want to buy one sign in a market – it’s too expensvie to go down there for one sign. Your best bet for a fast sale is getting a competitive bidding war between the other outdoor players in that town. Your price does not seem unreasonable based on the numbers you presented, but it is always much harder to sell a vacant sign.