It not only translates to the Canadian market, the most prolific billboard builder/buyer that has ever taken the course is Canadian. He has built/bought over 200 signs since reading our stuff, all in Canada. His name is Steve. Of course, he's really smart, aggressive and good at it, which also gives him a big edge. But, yes, the principles are the same in the U.S. and Canada. Probably the biggest difference between the countries is that Canadian outdoor is more focused on lesser expensive, smaller units than the U.S.