I am currently in the pre-build planning stages for a new 14x48" V-shaped, center mount unipole, along an interstate in the northeast region. One question I have is, what color do you guys recommend painting the structure? I don’t really have much of a “brand” for my new company other than the name for the little logo on the apron. I’m interested in learning what color gives the best visibility for the structure, the most resistance to fading/rust, and the least visual ugliness to my neighbors on the ground. Sure, flourescent orange would draw attention, but the public would hate me. What do you all think is best?
What I’ve noticed among the competition in the local markets is this:
- Lamar - all dark brown structures with light brown aprons, well kept.
- Clear Channel - newer structures are black with dark brown aprons, older structures are black with silver aprons. You can tell that the inner structure of the older ones were originally dark green-ish (1980s?) and never repainted.
- CBS - newer structures are a reddish brown with light brown aprons. Older structures are a turquoise color, usually very faded and rusty, aprons falling apart, etc. The local govt. and landowners refer to these as “eyesores.”
- Local independents - usually all black structures and aprons. Some very bright and glossy, others faded and dull.
I like the reddish brown of the newer CBS structures but am open to any ideas. My structure will be in an industrial area that is generally wooded except for the viewing area of course.