Thanks for your prompt reply.
When you say local accounts are you meaning the smaller businesses or franchises? If so I have approached smaller businesses and while they want an outdoor presence the incredibly cheap price I have offered is too expensive for them. What I have noticed too is that the media buyers here are incredibly lazy and instead of doing their job properly for their clients they just stick with the big players so their work load is minimal. I have seen some billboards that the big players have in Wellington where I live and I am so surprised that they have brands like Coke and vodafone on them because the sites are in horrible locations. The only reason I saw them was because I was looking around the city with intention of looking for billboards for myself. I have lived in this city my entire life and it was the first time I saw these billboards.
An idea I did have to gain the attention of the media agencies/buyers was to offer my billboards for FREE for one month only to their clients though their clients would have to take care of their production and installation. I was going to call the brands themselves to tell them I have premium sites for them at no cost for one month but they would have to let their media agency know of this and for them to contact me. The other idea I have is to build the biggest billboard in NZ (with a client on board) and get on the news over here to get some attention on myself.
What are your thoughts on this? I rather enjoy the guerilla marketing type of thing.