#1 you need to buy and read my course, as it is very explicit on how to sell billboard space the correct way,and is much more detailed than what I am about to tell you.
But here are the basic top 10 methods you need to employ:
- Put your phone number on the sign HUGE
- Move overs (steal clients off of other signs)
- Direct mail (see course)
- Quick Close (see course)
- Ad agencies
- Pre-emptible cash
- Pre-emptible trade
- Landowner trade-out
- Public service
There is no excuse to have empty space – I’ll take it myself for $5. Everyone wants billboard space. Your job is more like a stockbroker – you’re trying to match the best deal at that moment from all the hundreds of potential advertisers. 99% of the reason for vacant space is not hitting the entire universe of potential advertisers – you only need ONE. Don’t just do one or two of these steps and give up. You have to do them all to maximize rates and maintain 100% occupancy at all times.