Hi, I am trying to expand my “billboard business” to a second location. I briefly talk to the manager of a upscale small shopping center located on a high class neighborhood with really upscale customers.
I will begin the analysis for the following two weeks and the ad spaces options are kind of limited and will be what they allowed, I’m trying to come up with the following ad spaces
On the exterior , a one sided billboard 30’x10’ as any larger would not have good visibility and 3 lightbox , all of this practically just pop up to the driver.
In the interior at the entrance and the exit of the parking lot of the shopping center adding 6 more small ad spaces.
The deal to become true has to be attractive both ways , the owner would at least expect from $500 to $1k of rent and I also expect to make some profit, so I have to push some interior ad spaces.
I made an initial traffic count to at least 25000 vehicles/day both ways; this applies for the exterior ad spaces. The billboard just covers half of the traffic count because only one sided. Since this are located on a high end neighborhood how much more can I push price?
On the interior, at a daily bases just 1625 vehicles enter to the center, even though they are millionaires and politicians and fine dining of weekends. I visualized some trouble selling this ad spaces to the clients with so few traffic count.