I thought I had posted an opinion on this topic weeks ago, but apparently I didn't hit "post" when I got done.
CBS, Clear Chanel, Lamar and all the big companies are the easiest to compete against. Their people are not highly motivated and the effort is not there. The hardest companies to compete with are local operators -- where the owner cares a lot, and has risen from the others to actually get his company off the ground. I used to compete against 60 different billboard companies in Dallas/Ft. Worth. But that still didn't stop me from getting over 300 billboards. The bottom line is that there is no competition out there in this industry that you can't beat if you try hard enough and work smart. There is no LeBron James of billboards. If I had to pick my competition, I'd go up against the big companies -- they're the easiest to beat. The only guy who's competition at the big companies is the original founder, and they're either dead or retired by now.