I am in the research phase of starting up a new outdoor billboard company in the nyc area. I have read Big Bucks From Big Signs and did many many hours of research online.
I’m thinking of starting off by building one or two 30 sheet posters (as my budget is tight) in the queens or brooklyn area and may have some potential locations.
I am looking for some clarification on how to actually sell the space and more importantly how difficult I can expect this to be? Franks Rolfe suggests in his book doing a mailing to all possible advertisers and displaying your phone number on the billboard. While definitely plausible how realistic is it for a no name start up, with one or two 30 sheet posters in NYC to attract advertisers? Are there agencies that will quickly sell/fill the space for me for a fee? I cannot find such agencies? Is it profitable to operate this way?