We just signed our first ground lease for a sign on a new, 60 mph, 4 lane highway. However from the sign to the first lane of traffic is 190’, 320 to the far lane. Is a 12x24 sign going to be large enough, or would it be best to have a 14x48? The problem with the larger sign is that it is only allowed by special exemption, and the up front cost will be quite a bit more, especially for our first sign.
Any input would be helpful,