How does a street level billboard compare with a standard billboard perched high in the air? I imagine the answer is pretty straight forward - it all depends on the location. For example, if you’re on a freeway or overpass going at 60 mph a standard billboard will offer the best visibility. However, if you’re in a small town (with no freeways or overpasses) and the location is one where cars slow down (eg. speed bump or roundabout) then I imagine a street level sign is more visible. In addition, I read a study once that said that most people’s line of site is 15 degrees down from eye level.
I would enjoy reading about your opinions/ideas/insights into street level billboards and how they compare to standard billboards and outdoor advertising in general.