Hi All from Australia,
I found a great location and currently talking with a government agency that lease the land. They are happy to accommodate a sub lease for billboard placement. Are there any pitfalls I should worry about with a sub-lease? Location is next to a major highway with 40,000 cars passing daily.
This is my first billboard and have received quotes from construction companies to build a 18 meters x 4 meters billboard atop of a 10 meter monopole. Have I bitten off more than I can chew? Should I start smaller with the potential of not attracting clients to advertise on such a large billboard?
My backout plan is to go as far as obtaining permits and flipping the package to a larger billboard company.
Any comments most welcome.