What is a reasonable offer for this deal?

Frank,

What would you pay for this deal?

lease is $3000 per month for 5 years, with an option for another 5-year term.

Size: 12’ x 36’

two sides, good visibility from one side, almost no visibility from the other due to neighboring sign, current lease holder said he tried to negotiate with neighboring sign holder, but to no avail.

Very close to LAX, busy surface street

Daily Traffic Count: 73,400

Illumination: Dusk Until Midnight

not buying the structure, but the lease only. The owner of the sign is obliged to provide a working structure with his costs during the tenancy of the lease.

power is included in the lease