Hi everyone,
Recently I have been analyzing the ROI of outdoor LED billboards for several clients who run advertising projects in Asia and the Middle East.
It′s interesting to see how digital billboards are changing the outdoor ad market.
Compared with traditional static ones, LED billboards allow multiple advertisers to share a single screen, reducing cost per ad and increasing total ad revenue.
However, there are also factors that affect the investment results-such as maintenance cost, electricity consumption, weatherproof structure, and local government permit restrictions.
I′m curious: How do you calculate payback time for your LED billboards projects? Have you noticed a difference between fixed-location and mobile LED trailer screens in terms of ROI? What′s your preferred screen size or pixel pitch for outdoor applications?
Would love to hear insights from others who are running billboards networks or investing in outdoor LED displays.