Backpack billboard?

First time poster here. Does anyone have experience with executing a backpack / walking billboard strategy? Interested in possible regulatory issues and potential pricing strategy. I’m developing a street team marketing plan for a client and am interested in the walking billboard concept.


  • Terry

Back in the 1940’s they painted ads on women’s knees, so the concept of alternative advertising on individuals (like sandwich boards) has been around for at least 70+ years – and it’s a good one. As far as regulatory environment, I’m unaware of any laws regarding this type of advertising, except for the any act that would endanger the public welfare (like a sandwich board that blocks a sidewalk’s access). There may be individual city ordinances that ban this, but I doubt it. Be sure to read the ordinance of the city in advance of selling the ad space.