Billboard advertising in New York City always raises one big question: what really decides the cost?
From my experience, there isn’t one fixed number. The price usually depends on a few main factors:
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When – How long do you want to run the campaign?
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Where – A prime location, such as Times Square, is very different from a busy street corner in Brooklyn or Queens.
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How – Static, digital, or mobile billboards all have different cost structures.
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Audience fit – The value comes from reaching the right people in the right place.
NYC is one of the most competitive advertising markets in the world, so these choices matter a lot.
I’m curious to hear from others in the industry — what have you found to be the most important factor when planning billboard campaigns in NYC?