Billboards and the Economy

Just curious how much and what kind of an impact are y’all are having with this downturn of the economy?

What i am seeing in my area is about a 30% reduction in what I can get for ad space

About 10-20% reduced land rental on new locations, and locations are eaiser to come by, meaning the land owners now realize their property isnt worth quite as much as they thought, therefore I can aquire the locations within my landrental vs projected income precentage.