How much time does everyone spend cold calling to try and fill an open board? I put up “Ad Here” signs on my open faces but rarely get much inbound interest from them. I usually have to pick up the phone and cold call local businesses to try and fill an open face, and it sometimes can take weeks and months for them to a make a decision.
Is this normal? I’d like to expand my business but I’m not sure if I will have time to cold call 2x or 3x as much as I am now. What does everyone else do?