Cost of billboard advertising and analysis of ROI
Rates for billboard advertising differ based on which company you decide to work with, where the billboard is going to be placed and the type of billboard used. As a general rule of thumb, it is safe to say that the smaller and simpler your billboard is, the lesser it will cost. Hence it is best to start out small and then scale up after analyzing results.
Here are a few rates that you can use as a benchmark:
- Bulletin: $1,500-30,000 per location per four weeks
- 30 sheet poster: $750-2,000 per location per four weeks
- Junior poster: $300-$750 per location per four weeks
- Digital/LED bulletin: $3,500-25,000 per location per four weeks for approximately 8 second spot looped for approximately 64 seconds.
- With rentals being a major proportion of billboard costs, you also have to take into consideration the costs for designing, printing and constructing the billboard itself. This could sum up to anywhere in between $500-1000.
When analyzing costs and offsetting with benefits, you’d have to think about:
- How many people pass by the advertisement every week?
- The demographics of your audience?
- How many people actually see the billboard?
- After making your calculations, you will most certainly see that the ROI is well worth the costs of the investment.
An energy-saving & good quality billboard screen also can help you save a lot of costs.