I’m new to this forum but I have been reading all your articles and relevant info so I can start a billboard business up here in Ontario, Canada. I have found that billboard companies up here base their advertising rates on CPM, or cost per thousand impressions.
Have you ever used CPM for your ad rates on your billboards? Is it an accurate way to calculate ad rates for a billboard
Also, the standard CPM rate up here seems to be approximately $3.75 per thousand impressions. That would mean that a main road in a medium sized town with a traffic count of 11 000 cars a day (308 000 cars a month) could justify an ad rate of $900 - $1000 a month. But you’ve stated in previous posts that that would be too high for a road with that traffic count.
Pls explain. Thank you for your time.