Really wondering how can we trust the numbers they share with us? They use this to caculate our payments of 30-35% of revenue.
Most billboard companies are not going to cheat on the revenue the sign produced, as that would lead to a class-action lawsuit and a real mess. However, they do have the ability to “allocate” large contracts between signs, and there’s nothing illegal about that – as long as it’s reasonable. If signs in your area rent for $1,000 per month, and they’re claiming $200 through allocation, then I’d question them on that.