This is directly taken from city ordinance:
"Advertisement limitations. Outdoor advertising shall be limited to the following:
- Travel Service Facilities including lodging, gas, food, camping;
- Areas of Scenic Beauty;
- Public Attractions including historic, natural scientific or recreational amenities; and
- Any combination of the above listed facilities. Further, the content of all advertising shall be directional in nature."
This pretty much kills viability of building the sign in this city, right?